Well, they did it again. Chrysler had some pretty hefty expectations to live up to from its Super Bowl ads for the last two years. But with the Ram Super Bowl Commercial, we think the brand hit the mark again. The ad, titled “Farmer,” used the legendary voice of Paul Harvey and his tribute to farmers nationwide. It really hit home for us here in Kenosha, as our area and state is very big in the farming community.
The subject of this outstanding ad was the 2013 Ram truck lineup. And while we saw the Ram featured several times within the advertisement, there was much more, as the commercial used still photography from some of the most noted photographers in the business. The use of the stills with Harvey’s voice over them created a powerful image and highlighted the importance of the American farmer.
Whether you are a famer or not, the 2013 Ram trucks in Racine fit the bill for what you need them to do. The ad made a lot of sense since the Ram is one of the most capable trucks in the industry, with the popular Ram 1500 capable of towing up to 10,450 pounds and hauling up to 1,909 pounds. It does this while also being easy on the pocketbook by getting up to 25 miles per gallon highway fuel economy. Of course, additional capability is offered in the next level of Ram trucks as well, with the 2500 and 3500.
The Ram Super Bowl Commercial proves that the company knows how to make a good ad. But what makes it so relevant is that the vehicles can truly back up the statements being made in the commercials. So if you like the Ram Super Bowl Commercial, you’ll no doubt like the truck that is behind the advertisement. See the Ram lineup and our other new cars in Kenosha right here at Palmen Motors.
